The Promotion of the web site is the key to making people aware of your web presence and getting them to access it. The purpose of promotion is to get the right kind of people to visit the web site in the right quantity. It is noteworthy that the profile of visitors is as important as their quantity. you may not want more visitors than you can handle and you definitely do not want visitors whole profile does not match your customer profile.
The traffic on a web site is generally recorded by ‘hit’ counters that record the number of people who visited it since a particular day. This, has of course has no bearing on the quality of the hits or the amount of time the surfer spent. Each visit by the same person is also recorded as a new ‘hit’. Further there is no information about the profile of the person visiting the site, his purpose or frequency. The number of hits claimed by the web master might not be an authentic figure. In spite of the problems, the hit counter provides some idea about the magnitude of traffic on a web site.
Google web masters and Google Analytic s are the best key tools to find out the traffic to your website. They gives you information like:
a) how many pages of your website are indexed by google
b) how many errors found on website
c) how many people visits to your website daily.
d)How many news customers & frequent customer visits to your website.
e)Which country’s users, their operating system, device like desktop, mobile, tablet etc.
f)Who links most to your website.
You can have word of your website wherever possible. so that people comes to know about your website. Beside self promotion of your website, you have more options like getting in touch with search engine optimization agencies. These agencies do all promotion work for you. While selecting the agency you should see his work before giving the contract to such agencies. Because no one can give you 100% guarantee that your website link will appear on 1st page of google or any other search engine.