Quick Guide on Digital Marketing definition and Strategy for business Growth !
Digital Marketing Definition
A Digital marketing is the technique of promoting the products or services using digital channels to reach consumers. The main objective is to promote product brands through various forms of digital media.
Digital marketing covers outside internet marketing to include channels that do not require the use of the internet. It includes mobile phones (both SMS and MMS), social media marketing, display advertising, search engine marketing, and any other form of digital media in today’s world.
Most experts believe that ‘digital’ is not just yet another channel for marketing of products or services. It requires a new method of marketing and a new understanding of customer behavior.
For example, it requires companies to analyze and quantify the value of downloads of apps on mobile devices, tweets on Twitter, like on Facebook, shares on LinkedIn and so on.
Read more below to understand about Digital Marketing Strategy for business Growth in today’s market.
How to do Digital Marketing
Now you know the digital marketing definition, let us see how to do digital marketing of your business. There are different ways you can use the digital medium to popularize and drive transformations for your startup or business.
Top 5 goes here from our Digital Marketing Strategy for business Growth tips.
1.Search Engine Optimization (SEO) Of your website
Search engine optimization or SEO is essentially tuning your website so that it’s naturally or organically for search results in Google, Yahoo Bing or any other search engine.
Google updates its algorithms on a regular basis so that only relevant results can come up for users. From that perspective, many experts say that SEO is gone and efforts are in ineffective.
However, the truth is that Google algorithms try manipulation and filtering sites that are not worth the top of the SERP (search engine results page).
So there is no doubt that you should finance in SEO effort. Your website content and technical know-how related to query matching; spidering, indexing, and interpretation of non-text content should be addressed.
Remember, this is the most cost-effective marketing strategy that will bring organic traffic to your business most of the times.
2.Search Engine Marketing (SEM) using paid ads
Through search engine marketing or SEM primarily paid efforts, your business has a comprehensive strategy to drive traffic. Therefore it is also called paid search marketing.
SEM’s universe is diverse and complex. Depending on your business structure, you can choose PPC (pay-per-click) or CPC (cost-per-click) model, or CPM (cost-per-thousand impressions) model.
There are different platforms for SEM. Until now, Google AdWords (on the Google Network) and Bing Advertising (on Yahoo Bing Network) are the most popular.
3. Social Media Marketing (SMM) through Facebook and Twitter
Social Media Marketing or SMM is the branch of your SEM efforts. It includes traffic through social sites like Facebook, Instagram, Twitter, Pinterest, Google+, Linkedin, etc. on your sites or business.
Therefore create content for various social media platforms. Remember to be rich and original.
4. Making use of Mobile Marketing
In today’s world every person has a mobile, hence it can create the great impact on your marking strategy. Mobile can be used to send SMS, WhatsApp, display ads in apps etc. Please ensure that your website is mobile friendly while sharing website content on mobile.
5. Apply Email Marketing Strategy
When you send a commercial message through email to the list of potential customers, the strategy is called email marketing.
With an effective email marketing software, you can maintain email lists which vary depending on many factors, including customer’s likes and dislikes and expenditure habits. Remember to send personal emails; It helps in developing confidence.
However, note that email marketing can also be considered as spamming and in some countries, it has laws against it.
What is the role of digital marketing in the modern world
You must create and maintain a solid online presence, to stay active in today’s electronically world. This requires much more than launching a website and profiles on social media platforms—because competition in the online world is aggressive.
Every single one of your opponents has added online marketing to their marketing strategy and working day night to improve it. Therefore you also need to follow Digital Marketing Strategy for business Growth in year 2018.
If the digital marking is organized properly then it can work 24×7 and bring more business for you.
Top Benefits of digital marketing
Business Marketing is becoming more digitized every day. Therefore the benefits of digital marketing are becoming more dominant every day. More and more consumers are exploring and buying products online.
Here are the top 5 benefits of Digital marketing…
1.A powerful method of marketing
Digital marketing works as a best sales executive for your business 24×7. The best thing is your offline business sleeps during night time whereas online digital marketing does marking for your even during night time.
With the help of placing ads online like goods AdWords, you can increase your sales within a few months. Also, This does not require a lot of manpower, a single person can do this job with little knowledge of online marketing.
2.Cost Effective way of Marketing your products or services
One of the most important benefits of digital marketing is that it is the less expensive way to sell your products on the market.
When it comes to traditional marketing, it is very difficult for small businesses with a limited budget to compete with large businesses for advertising. However, with the inexpensive digital marketing strategy, small businesses can get more for their marketing expenditures.
3.Enables to target ideal buyers
With the digital marketing process, you can ensure that the right customers are watching your business. Also, SEO allows you to reach the consumers who are searching the web for relevant content and topics for your products or services.
4.Connect Mobile Customers
Digital marketing can connect with consumers who are browsing and consuming content on their mobile devices. Nowadays more than 60% of consumers are using mobile devices to surf online. Therefore you can easily reach to such type of customers by placing your business online.
5. Provides Accurate Analysis
Digital Marketing can provide you an accurate analysis of visitors clicked on your business. For eg., if you connect your website with google analytics, you can get information such as how many visitors are live on your website, which pages they are visiting frequently, which is your most searched content etc.
Examples of digital marketing
Below are the figures for O’Rourke Hospitality company which benefited from digital marketing
13,262 visits, +28.25% from previous year
4,086 clicks from Google PPC, +79.45% from the previous year
799 clicks from Bing/Yahoo PPC, +21.79% from the previous month
Gaonkar Web Solutions is the leading digital marketing agency in goa since many years. we are very much expertise in providing best seo for your website. Also, Gaonkar web solutions provides search engine optimization services with real results. If your business is new then let us know to get your website on top in google with our seo services for small business . This article is on digital marketing definition and strategy for business growth.