Are you looking for guidance on?

How to write content that improves your chances of moving up in the search engines?

If yes, then you are in the right place!

Here is the Guide explaining SEO Content Writing Tips in the year 2018

This guide is meant for answering your questions like: “What’s is SEO content Writing?” and “How Do I make my content SEO Friendly in 2018?”.

But that’s not it, I’ll also walk you through a step by step procedure of evolving an SEO content strategy tips and how to put that approach into action so that you can call yourself SEO writers!

So let’s jump in.

What is SEO content Writing?

SEO writing refers to the skill of composing text in a sensible manner that provides framework and value to both website visitors and search engines.

That’s right…it’s a skill. It doesn’t mean for writers to just create an article or blog post that is cluttered and has tons of keyword packing in it.

It means to create quality content that is so helpful and valuable that Google has no option other than to include it because it improves the search results.

How to Develop Your Content Strategy easily?

To be able to write content that is more effective in Google, you must start by performing the necessary research.
You can’t expect to just write different types of content and have it rank. There is advance-planning involved to be able to ensure what you compose actually warrants Google to rank you.

To be able to pre-plan, start creating an outline by answering the following questions:

1. Who is Your Audience looking for?

Think about it, how can you write about a topic if you aren’t sure who your audience is for your content?.

Go to Google Analytics…Audience…and pull both Demographic & Interest data.

Once you have this information you are able to understand who your target audience is and you can make sure your copy is catered to them.

2. What Are You Writing About?

Now that you know who you are writing for…you need to know what you’re going to write about.

The basis of any successful SEO content is keyword research of said content.

The purpose of this guide is not to show you how to perform keyword research, that can be found on this helpful guide in Google Adwords

Keyword research can provide you with an understanding into how topics are searched for, what their wants & needs are, and finally, you’ll understand your audience better.

3. What Questions Must you Answer through your content?

So you have a primary keyword that you want to cover. The next phase of your pre-planning research should be focused around understanding user intent.

To understand user intention you need to know if your topic is Informational or Transactional.

Transactional means that the topic specifies there is an intent to make a purchase or complete a purchase or transaction.
Notice how sponsored shopping ads are being shown, followed by organic results of websites. Google understands based on the history that users that type this query in, people are typically looking to make a purchase.

4. How Complete Is My Topic?

As mentioned above, when creating content you want to make it so helpful that Google has no option but to rank you because you have covered this topic better than anyone else.

Based on this you need to know how complete a particular topic is. One of the best ways of finding this is to analyze the Page 1 organic listings and identify the length of their text.
Now that you have researched and developed the pre-planning strategy of your content, now comes the actual writing.

There are 7 steps you will want to follow to make sure your content is written with search engine optimization in mind:

Step 1: Create a catchy and easy Title (Headline) that includes your primary keyword. Generally, your title should start with the main focus keyword.

Step 2: Write a meta description containing your focus keyword

A meta description is used to summarize the content of an overall page.

Step 3: Write your Content using your pre-planned outline

Step 4: Be Ensure your Content answers your audience’s questions
Including this ensures your copy is inclusive in nature. Also, try to use your focus keyword as many times you can in the sentence.

Step 5 : Make use of catchy pictures In between your article. Always use related pictures in your content. Also, do not forget to assign the focus keyword as an alternate text to the image.

Step 6: Review the final content to ensure its readability
The last step is to look at your content from a subjective point of view.  If you come across this content, how easy would it be to read ?.   Here you can make use of Grammarly application to correct your mistakes if any.

Step 7: Check your all points before hitting the “ Publish” button. Search engines do not like, you modify your content frequently. No problem if the published page does not appear in top immediately. It may come later slowly as the search engines change their logarithm frequently.

The conclusion of your Content

Writing effective SEO content takes thorough analysis & preparation. But when done properly, the results speak for themselves. Take the additional time to do it right because releasing low-quality or thin content that doesn’t provide value only damages your site in the long run.