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Customers are the stakeholder in your organization. They are the most important of the three (the other two being the shareholders and the staff.
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Your customers are different and unique from others. Each one needs to be treated individually.
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Never forget that customers are not dependent on you. You are dependent on them.
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Your customers deserve true value. Each process in your organization must have a direct or indirect value to your customers, be they internal or external. Any process which does not add value should be removed or reduced.
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Customers have need and wants. Your job is to find out what they are and fulfill them on time.
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Your customer always expects individual attention towards him.
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You should not think customers are interruption to your work, but the reason for your work.
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Your customer pays your bills.
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Customers always want someone to be loyal, trusted and respected partner.
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Your Customers are supreme
