Are you a web designer ?
if yes then you must not ignore these 10 most important features of Google Analytics!
Google Analytics offers very good features that a website designer must be aware of. I believe many web designers do not take it seriously.
I am going to explain these 10 features, which will definitely take your website on top.
Just ask yourself How frequently you visit your Google analytics?
If you don’t then you must read these and act now to improve your analytics. This will not only bring good traffic to your website but it will bring you good business too. Let us discuss this in detail:
1. What are Sessions vs. Users in google analytics?
Sessions vs. Users. Analytics tell you about both sessions and users in your Analytics account. Sessions state the number of individual sessions taken place by all the users on your site. A user is a combination of unique random number and the first time stamp. This combination is called ‘Client ID’. Thus Client ID is made up of a unique random number and the first time stamp. If a user is inactive on your site for 30 minutes or more, any future activity is attributed to a new session on the board.
2. What are Page Views and Unique Page Views in Google Analytics?
A pageview is being recorded every time a page is viewed by the visitors. Or, more technically, a page view is recorded every time the Google Analytics pageview tracking method is executed. When a visitor hits the back button, a pageview is recorded. Also When a visitor hits refresh, a pageview is recorded.
Whereas A unique pageview represents the number of sessions during which that page was viewed one or more times.
3) What are New vs. Returning Visitors in Google Analytics?
New visitors are the visitors which are completely new on your site. These users must have seen your seen website link somewhere and they visited your site. where as returning visitors are the visitors who continuously follow your site and keep on visiting for latest updates or any other important information.
4) What is Bounce and Exit Rate in Google Analytics?
Bounce rate counting is the percentage of users who leave your webpage after only seeing a single webpage or your home page. For example, they may come to your main homepage and leave without ever navigating deeper into your website. Exit rate, on the other hand, counts the users who leave from a certain page after finding required information. This is applicable even if they’ve visited other pages in the reading process.
5) What is Average Time on Site in Google Analytics?
This feature tells you about How long your visitors stay on your web site on an average. This is an important feature to track because based on this you can analyze how long you keep engaging your visitors. The more pages they visit, the longer they stay, and the higher their chances of converting into leads and customers become.
6) What are Traffic Sources in Google Analytics?
This feature describes where exactly your traffic comes from. This can come from Google organic search, social media, direct or through referrals. Normally visitors come from organic search are most trusted traffic source. you need not have to do once you get good traffic from organic search. On the other hand, if you are getting traffic from social media like Facebook, then you need to publish your contents regularly to attract more traffic.
7) What are Source, Medium, and Campaigns in Google Analytics?
Google Analytics facilitates you to track manually coded URLs to better evaluate your marketing efforts through its URL builder tool. You can pull in each of these parameters into various reports, allowing you to track entire campaigns or individual tactics within these campaigns.
8) What are Goals and Conversions in Google Analytics?
Google defines conversion more widely than their competitors. You can set goals for the least amount of money spent on your website, lead conversion, a specific category of pages visited and more. Later, you can evaluate your various traffic sources, demographics and more based on these goal conversions.
9) What is Goal Value in Google Analytics ?
You can set the value for each conversion if you know what a typical conversion normally gets. For example, you can generate an average customer $ 200 revenue and convert 40 percent of your leadership customers. In that case, a goal conversion would be worth $ 40.
10 ) what is Acquisition in google analytics ?
An Acquisition Overview provides a snapshot of what Google calls “Acquisition-Behavior-Conversion (ABC) Cycle”. Generally, it displays what they get from users, what they do on your site and when they provide conversion (form, buy or achieve goals).